Redefining the experience of Mediterranean
dry-cured hams


MEMON Prosciutto e Vino CF is the only initiative in the world that brings together the knowledge, heritage, and tasting of hams from the entire Mediterranean.
From Bulgaria, Croatia, Slovenia, Italy, France, Spain, to Portugal.

Hospitality

For hospitality schools, wine bars, restaurants, and boutique hotels
  •   Strategic consulting: where, how, and what type of ham to offer
  • Advisory on selection of hams for specific formats 
  • Staff training: workshops, masterclasses, and live demonstrations 
  • Guest experiences & thematic evenings with Mediterranean cured hams 


Not just slicing ham. Changing how it's perceived, served, and experienced


We help venues elevate their offering and deepen their identity through premium Mediterranean cured hams. Whether as part of curated selections, tasting journeys, or immersive thematic evenings, we ensure cured hams are not just served, but truly understood.

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Retail & Gourmet Stores

For stores that want more than just products
  • Design and setup of premium ham corner
     (like wine sections)  
  • Staff education: storytelling that boosts sales
  • Assortment curation: which hams, how to package them, how to stand out
  • Live tastings and events in-store


We turn cured ham into an experience, and your store into a destination.


We help you create a full sensory corner, turning cured hams into a key attraction and sales driver. For premium delicatessens, gourmet food halls, and luxury supermarkets.


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Producers

You know your product. We give it a wider narrative.
  • Workshops for production or commercial teams
  • Strategic education on regional positioning and differentiation
  • Tasting frameworks for internal or partner training
  • Curated cross-border experiences


For producers of dry-cured hams across Europe and Asia

 


We support you in expanding your team's understanding of the wider Mediterranean context, helping you elevate product positioning, team expertise, and the way your story is told.

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Every project starts with a conversation


Let’s talk. One conversation, countless opportunities.


You’re not just looking for a product. You’re looking for a way to elevate what you offer.

Whether you run a restaurant, manage a gourmet store, or lead a production brand, we’ll help you define your next step through the world of Mediterranean cured hams.


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Jamón (ES), Prosciutto (IT), Pršut (SI & HR), Presunto (PT), Jambon (FR), Elenski but (BG)​